After having worked in both print and online, in advertising, as an independent editor, and for a commercial business,
I have found that working within a small team of likeminded/stubborn creatives to produce inspiring content
is where my passion lies.
Since the start of my career I have been writing about lifestyle and design, from interiors and product, to fashion and graphic design. What motivates me is being able to put words into stories, getting that perfect angle to an article, or taking a seemingly simple brief and translating it into a killer campaign ‒ note my love for alliterations.
You see, when you’re able to tell someone’s story, writing about them and their business hardly feels like work.